How did we achieve this?

We commissioned a study to compare levels of TSNA’s (Tobacco Specific Nitrosamines), VOCs (Volatile Organic Compounds) and Carbonyl Emissions. We took 3 traditional cigarette brands and our Own Label Creations product portfolio, to establish how much safer our products really are.

Own Label Creations partnered with ESSENTRA Laboratories to conduct the suite of testing required for the study so that our results were independent.

*If Purchased from OLC. This does not necessarily equal a 99.73% reduction in risk. ASA Approved Communication. Study conducted independently by ESSENTRA.

Why we did this

Negative media

Public Misconception

66%

of the

UK

population believing Vaping is as dangerous as Smoking!

Increase in Smoking

Negative Media

+

Public Misconception

=

30% drop in the number of Vapers and an increase in the number of Smokers.

Timeline that led to the above

August 2019

Lung injuries first diagnosed in the US in August 2019 linked to vaping leading to media frenzy

September 2019

The CDC still says it has not identified a specific e-cigarette or vaping product linked to all cases of EVALI.

November 2019

Trump administration press conference announces federal flavour restrictions.

December 2019

CDC confirms that nicotine “e-cigarettes” had not been linked to a single vaping-related illness.

Vitamin E Acetate identified as culprit (from illicit THC vape products) – slow realisation that deaths were not due to nicotine containing e-liquids.

February 2020

2,800+ cases of hospitalisation due to EVALI and 65+ deaths.

Study Details

3 groups of chemical compounds were analysed to determine the levels of harm reduction between Combustible Cigarettes and OLC’s vaping liquids..

VOC’s Volatile Organic Compounds

Organic chemicals that have a high vapour pressure causing evaporation and entry to surrounding air. Large amounts of Toxic VOCs are produced during the burning of tobacco.

Through metabolism & chemical binding to DNA they are known to cause Lung, Oral, Esophageal, Liver & Pancreatic Cancer. 

TSNA’s Tobacco Specific Nitrosamines

Organic compound carcinogens are formed from nicotine and related compounds by a chemical reaction that occurs during the curing and processing of tobacco.

Known to cause damage to liver, kidney and central nervous system. Some VOC compounds can lead to lung cancer. 

Carbonyls

Derived from thermal degradation of sugars within the flavourings due to high combustion temperatures.

  • Formaldehyde –Respiratory irritant that causes chest pain, shortness of breath, coughing and nose/throat irritation.
  • Crotonaldehyde – Potential to cause buildup of fluid within the lungs. Eye, nose & lung irritant.
  • Acrolein – Carcinogen which can lead to lung cancer through the cause of mutations.
  • Acetaldehyde – Can cause liver damage, central nervous system depression and damaging to DNA resulting in cancer. 

The Results